We build brand systems, products, and the communications that carry them into the world.
For founders and teams at moments of change — launch, rebuild, or reposition. Stag is actively taking on brand and creative engagements—partnering with teams directly or stepping in as interim or fractional leadership.
Start a project →
Design is central. Our work extends across campaigns, editorial, film, and brand systems — connecting identity to real-world expression.
We’ve led brand at scale — and built systems from the ground up.
Recognized by AICP / MoMA, The One Show, D&AD, TDC, Clio, Communication Arts, AIGA, i-D, HOW, Adweek and Ad Age.
STUDIO CAPABILITIES
We don’t separate brand, product, and communication. We build them as one system.
Strategy
Brand Strategy | Positioning | Architecture
Design Systems
Identity Systems | Packaging & Product | Visual Systems
Campaign & Story
Campaigns | Content & Editorial | Photography & Direction
STAG SURFACES
We publish the work in public — a disciplined, stream of ideas, R&D, and category definition.
WhiteSp_ce™ on Substack
Stag Instagram
Phokal™ Instagram
Phokal™ Info
Flagline Experimentation Instagram
Phokal & Engineered Illumination™ is a backlit art system
built from original 60MP photography – engineered, not assembled.
Everything is Phokal. Everything is OK.
Built in the studio. Shot from the hip.
Already in the world.
Start a project.
Contact → ellen@stag.nyc
Legacy Work → davidlrichardson.net
Minneapolis | New York | Los Angeles
